Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign

Food, Beverage and Culinary Arts Design Pepsi x Shanghai Fashion Week SS 2018 Brand Packaging and Campaign by PepsiCo Design and Innovation The new Pepsi zero sugar limited edition black can created for Shanghai Fashion Week celebrates the collaboration between the fashion world and the Pepsi Live without compromise attitude. The creative direction is in line with Shanghai Fashion week’s theme of boundaryless. The can features a minimal and yet sophisticated black marble design which creates an iconic and aspirational aesthetic that challenges traditional concepts of materials, forms and products.