Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans
PepsiCo Design and Innovation
Food, Beverage and Culinary Arts Design Pepsi x Shanghai Fashion Week A/W 2017 Limited Edition Cans by PepsiCo Design and Innovation The design implements our proudly progressive point of view as a poetic representation of the interplay of science, technology and fashion. Making a connection between fashion and people's daily lives, the can speaks to the channeling of unknown, yet powerful energy. Radiating wavelengths appear to interact with the text, creating a disruptive "technological glitch" effect. The result is an impactful and iconic design that highlights the synergy between the fashion world and the Pepsi brand.