Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign

Food, Beverage and Culinary Arts Design Pepsi Moments CHINA Augmented Reality Ltd Ed Cans Campaign by PepsiCo Design and Innovation Pepsi China's Moments Campaign celebrates 6 shared moments most important to Chinese youth: music, sports, meals, celebration, travel, and cinema. Pepsi leverages the success of the PepsiMoji campaign and worked with China's largest social app, Tencent QQ, to create an exciting on-pack augmented reality interaction that brings Pepsi Moments to life. Alongside other social and activations, Pepsi Moments generates buzz and interaction among consumers and boosts their love for the brand.